About Urban Royalty
Urban Royalty is a streetwear lifestyle brand designed for men, women, tweens, teens, and young adults who lead with confidence. Our collections blend urban culture with lux inspired details to create elevated, wearable pieces that stand out at every age.
Urban Royalty isn’t about trends – it’s about identity, presence, and self-expression.
Wear your crown.
Our story
Urban Royalty was inspired by the belief that confidence should be accessible at every age. The brand was created to give men, women, tweens, teens, and young adults clothing that feels elevated, intentional, and empowering – without sacrificing comfort or individuality.
The inspiration came from watching people, especially young people, grow into themselves and search for ways to express confidence through what they wear. Too often, style felt divided by age, price, or trends. Urban Royalty was created to bridge that gap offering streetwear that feels luxurious, wearable, and meaningful for every stage of life.
At its core, Urban Royalty is about identity. It’s about wearing pieces that help you show up feeling polished, confident, and seen – whether you’re stepping into school, the city, or your everyday life.
Urban Royalty was built on one idea: Everyone deserves to wear their crown.
Our ideal customer
The Urban Royalty customer is someone who values confidence, presence, and self-expression at every stage of life. They don’t dress to follow trends; they dress to feel put together, elevated, and seen.
They are men and women, tweens, teens, and young adults who gravitate toward streetwear with a luxury edge. They appreciate clean fits, bold details, and statement pieces that still feel wearable and comfortable. Matching sets, monogram designs, elevated basics, and standout outerwear are staples in their wardrobe.
This customer is image-aware and style-driven. They enjoy looking good in real life and on social media, and they choose clothing that makes them feel confident without trying too hard. Whether they’re heading to school, out with friends, into the city, or just living their everyday life, they want pieces that feel intentional and polished.
For parents shopping for tweens and teens, Urban Royalty represents style that feels modern and confident while remaining age-appropriate and versatile. For young adults and adults, it represents effortless elevation – clothing that balances comfort, quality, and identity.
At their core, the Urban Royalty customer believes style is personal. They wear clothing as a reflection of who they are and how they carry themselves.
Urban Royalty is made for those who move through life like royalty – confident, intentional, and unapologetically themselves.
Our core values
Urban Royalty is built on confidence, identity, and elevation, creating streetwear that empowers people of every age to show up polished, expressive, and unapologetically themselves.